Curated General Store

From the extremely practical to the wildly luxurious. Two boutiques, one Main Street, ships nationwide.

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Ships Nationwide

Ships Nationwide

Woman-Owned Business

Woman-Owned Business

Independent + Highly Curated Artisans + Makers

Independent + Highly Curated Artisans + Makers

Open Every Day

Open Every Day

Shop Our Collections

Jewelry

Jewelry

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Kitchen

Kitchen

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Face & Body

Face & Body

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Babies

Babies

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Dogs

Dogs

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Just In

Discover our newest arrivals. New makers, new collections, new reasons to visit.
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Our Story

Everything Worth Having, Under One Roof

Hometown Mercantile + Cornershop was founded with passion for goods made with intention, and a belief that things on your shelves, the pieces you give, and the products  you return to year after year should mean something. 

Today, two gorgeous boutiques sit on the California coast, built to be the place where everything worth having lives under one roof. Every brand on our shelves was chosen for its thoughtful materials, quality of craft, and the makers behind it because we believe the things we use every day and share with the people we love should bring meaning and purpose to our lives. Nothing meant to be disposable, nothing without a story behind it, and nothing that wasn't chosen with care. 

The collections are available in store and online, so whether you find us on the California coast or from anywhere in the country, what we carry is always within reach.

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Our Two Shops

Hometown Mercantile

416 Main Street, Half Moon Bay, CA

Open daily 10:30 to 5:30

Visit Hometown Mercantile

Hometown Cornershop

400 Main Street, Half Moon Bay, CA

Open daily, 10:30 to 5:30

Visit Hometown Cornershop

@shophometown

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