Privacy policy

Effective Date: May 16, 2026

At Hometown Mercantile, we believe thoughtful living extends to the way personal information is handled. We are committed to respecting your privacy and protecting the information you share with us through our website and online store.

This Privacy Policy describes how information is collected, used, and protected when you visit our website, make a purchase, subscribe to our communications, or otherwise interact with us online.

Information We Collect

When you visit our website or place an order, we may collect certain personal information, including:
  • Name
  • Email address
  • Phone number
  • Billing and shipping addresses
  • Payment and transaction details
  • Purchase history
  • Device, browser, and IP information
  • Website usage and interaction data
Information is collected either directly from you or automatically through cookies and related technologies that help our website function properly and improve your experience.

How We Use Information

We use collected information to:
  • Process and fulfill orders
  • Provide customer care and support
  • Communicate regarding purchases, inquiries, or store updates
  • Share occasional news, events, product launches, or promotions
  • Improve website performance and customer experience
  • Maintain the security and integrity of our website
  • Comply with legal and regulatory obligations

Shopify Platform

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and services online.

Your information may be stored through Shopify’s secure servers, databases, and infrastructure. Payment information is processed using industry-standard encryption and security protocols.

Additional information regarding Shopify’s privacy practices can be found here:

Shopify Privacy Policy


Cookies & Site Functionality

Our website uses cookies and similar technologies to support core functionality and enhance the browsing experience. These technologies may help:
  • Remember preferences and shopping cart selections
  • Understand website traffic and visitor interactions
  • Improve site functionality and performance

Most browsers allow you to manage or disable cookies through your settings.


Marketing Communications

If you choose to subscribe to our mailing list or make a purchase through our site, we may occasionally send emails regarding:
  • New arrivals
  • Curated collections
  • Store events
  • Seasonal offerings
  • Promotions and updates
You may unsubscribe from marketing communications at any time using the link included in our emails.

Sharing of Information

We do not sell your personal information.

We may share limited information with carefully selected service providers that support the operation of our business, including:
  • Shopify
  • Payment processors
  • Shipping and fulfillment providers
  • Email and marketing platforms
  • Website hosting and technical support providers
These third parties receive only the information necessary to perform their services.
We may also disclose information if required to comply with applicable law or protect the rights, safety, or integrity of our business and customers.


Data Security
We use commercially reasonable safeguards and security measures designed to help protect personal information. While no online transmission or storage system can be guaranteed completely secure, we take privacy and data protection seriously.


Your Rights

Depending on your location, you may have rights related to your personal information, including the right to:
  • Request access to personal information
  • Request correction or deletion of information
  • Opt out of marketing communications

Requests may be submitted using the contact information below.


Children’s Privacy

This website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.


Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised effective date.


Contact

Hometown Mercantile
hometownmercantile.com
shop@hometownmercantile.com