Taxes and shipping calculated at checkout
What's in Store
Curated with intention. Built one piece at a time.
Every category on our shelves was built the same way: slowly, intentionally, and with a very high bar.
Jewelry in Half Moon Bay
Gorgeous, one-of-a-kind demi-fine and artisan pieces from Half Moon Bay to Paris to Los Angeles, for every style and every budget. Layer the simple ones daily, or mark an engagement or anniversary with something that lasts. Ethically sourced stones, diamonds, and gems across a range of price points, with new arrivals coming in regularly.
Not sure where to start? Our staff knows every piece by heart and loves helping you find the right one, whether you're treating yourself or shopping for someone else. Browse the full collection below, or come see our curated collection of jewelry in Half Moon Bay.
Shop by type:
Cosmetics Store in Half Moon Bay
Discover our carefully vetted selection of clean beauty and skincare brands at Hometown Mercantile. We take pride in offering products from brand makers that take their responsibility to people and planet seriously — guaranteeing quality, integrity, and results for any skin type.
- Makeup for face, eyes, and lips
- Cleansers, toners, and moisturizers
- Clean fragrance and body care
- Nail color and finishing touches
One of the only dedicated clean beauty and cosmetic stores on the Half Moon Bay coastside. Visit us in store or shop online.
Clean Fragrance
Layerable perfumes, candles, and diffusers — made without the synthetics found in so much of what's out there. Every scent is chosen for the quality of its ingredients and the way it lingers. Wear it close to your skin and feel good about it all day, or carry that same feeling through your home with a candle or diffuser.
- Eau de parfum and layerable personal fragrance
- Candles for every room and mood
- Reed diffusers for an effortless, lasting scent at home
Fragrance is best discovered slowly and in person. Come take your time — we'll help you find something for yourself or someone you have in mind.
About Us
Half Moon Bay's Gift Shop — Loved by Locals, Found by Everyone
We're not a souvenir shop. We're not a chain. We're a small gift shop in Half Moon Bay where you'll find jewelry, clean beauty, and baby gifts that you simply won't find anywhere else on the coast. Every brand is vetted; every product was chosen by hand by owner Marika Holmgren, a native New Englander who found her hometown here nearly 25 years ago.
Proudly serving the Coastside, Peninsula, and Silicon Valley
Hometown Mercantile has become a go-to stop for visitors making their way through Half Moon Bay — from tourists exploring the California coast to day-trippers coming over the hill from San Mateo, Palo Alto, and the greater Silicon Valley area. Locals know us well, and so do the out-of-towners who make a point of coming back every time they're in the area. If you're looking for a gift shop worth seeking out on the Coastside, this is it.
Woman-Owned Business
5 Star Rated
In Business Since 2017
Carries Certified Clean Brands
Baby Gifts in Half Moon Bay
One of the most beloved corners of our shop. Every item is selected for its materials, its craft, and its staying power. Nothing disposable. Nothing forgettable.
Whether you're shopping for a shower, a new arrival, or just a reason to celebrate — you'll find something here that goes well beyond the registry.
Our baby collection includes:
- Keepsake-quality blankets, swaddles, and heirlooms
- Organic cotton clothing from independent makers
- Rattles, wooden toys, and tactile play items
- New parent gifts and self-care bundles for mom
- Curated gift sets, ready to wrap and give
Come in and we'll help you find the right thing for any moment.
Pet Gifts in Half Moon Bay
Half Moon Bay is a town that loves its dogs, and we might be the biggest dog lovers of them all. Four-legged friends are always welcome through our door (treats waiting behind the counter) and our pet section is full of thoughtful, well-made things for the animals who make a house feel like home.
- Collars and leashes
- Bandanas and accessories
- Toys and treats
- Beds and cozy essentials
- Gift sets for pet lovers
Because the animals in your family deserve a gift as considered as anyone else's. Come by, bring the pup, and find something they'll love.
Half Moon Bay Gifts: Elevated, Intentional and Worth Giving
Half Moon Bay is a special place, and unlike the souvenir-style gift shops around town, ours is something different by design. It's a curated edit of hand-picked, locally rooted gifts that reflect the character of this place: unhurried, creative, and tied to the land and the sea.
Our gift shop in Half Moon Bay covers every budget and every recipient:
- Demi-fine jewelry gifts from Kris Nations and artisan makers
- Clean beauty gift sets featuring OSEA and RMS Beauty
- Organic baby gift sets for new arrivals
- Pet lover gifts, elevated and thoughtful
- Half Moon Bay–inspired finds, locally sourced and curated
- Hostess, housewarming, birthday, and anniversary gifts
- Small tokens from $15 to show-stopping statement pieces
Browse in-store or shop online — but nothing beats finding it on Main Street, in the shop that actually loves this town.
The Brands We Carry
Each brand has earned its placethrough quality, integrity, and craft.
We are selective. Every brand on our shelves shares a commitment to beauty, sustainability, and lasting value.
RMS Cosmetics
Clean makeup that performs. Radiant formulas, zero compromise. One of the most-searched clean beauty brands in the country, carried in full at Hometown Mercantile.
Shop RMS Cosmetics
OSEA Skincare
Certified clean skincare powered by wild-harvested seaweed. Moisturizers, serums, body care, and clean fragrance, all in-store in Half Moon Bay.
Find OSEA In-Store
Kris Nations Jewelry
San Francisco–based demi-fine jewelry known for layered necklaces, charm pieces, and everyday gold. These are the pieces you buy once and wear forever. We carry the full Kris Nations collection in-store at 416 Main St.
Find Kris Nations In-Store
Why Hometown Mercantile
The best gift shop in Half Moon Bay
You won't find this anywhere else on the coast.
We source from makers and brands that don't have wide distribution, which means the jewelry, skincare, and gifts you find here aren't sitting on a shelf at the next shop down the street. If you found it at Hometown Mercantile, it's because we went looking for it.
Service that actually means something.
Our staff knows every product by name, story, and maker. They're invested, not just in making a sale, but in making sure you leave with exactly the right thing. As our customers put it: 100% invested in helping you find what you need.
From everyday essentials to once-in-a-while splurges.
We carry things you'll reach for every single day, a go-to moisturizer, a layering necklace, a candle that's always burning, alongside the pieces you buy once to mark a moment. Both have a place here.
Shop in store or online.
We have our top products available to browse at our 416 Main Street location and online at hometownmercantile.com. Browse from home, order for delivery, or come experience it in person. Jewelry and fragrance especially are worth the trip.
New every season, familiar every visit.
Our inventory rotates with the seasons and new arrivals come in regularly, so there's always something worth discovering, whether it's your first time through the door or your fiftieth.
What Our Customers Say
★★★★★ "The shop has such a warm, welcoming feel—full of beautiful and unexpected things. I ended up spending way more time browsing than I expected. Marika, the owner, was lovely to talk to. We had a great conversation about how she picks the pieces for the store—it's clear she really cares about what she brings in. I'll definitely be back!"
★★★★★ "Gorgeous and unique home store on main st. So many shops try to do what they're doing here and it doesn't feel as clean, sleek yet charming. Beautiful shop!"
★★★★★ "Can't say enough about the friendliness and kindness of the staff at Hometown Mercantile. So helpful and also the products are so beautifully curated. This store is my go to for when I need to get a gift for someone and when I want to spoil myself!!"
★★★★★ "There are a lot of fun stores on Main Street in HMB but this one stands out! The selection of merchandise is different than what every other shop carries and the owner and staff are 100% invested in helping you find what you need. I love coming here! Even just to get ideas for home design. Make the stop! You won't regret it!"
★★★★★ "I visited this shop a few times. I was really surprised how extremely nice and helpful people are working there. I met the owner Marika. She is very positive, helpful and it was fun to talk to! The Home Town is a very stylish and cute shop with the whole experience of memorable shopping for everybody, especially foreign tourists—the best smell, nice music, the collection of carefully chosen quality items and brands from over the World, and the total feel of a small home town on a Pacific Coast. This shop is one of the best Home boutiques worldwide I've been visiting! Great job guys! I will come back with my friends!"
Frequently Asked Questions
Everything you need to know.
-
We're at 416 Main Street in downtown Half Moon Bay, CA 94019. Open every day from 10:30 am to 5:30 pm. Street parking is available on Main Street.
-
We're a curated boutique — not a souvenir shop. We carry demi-fine jewelry, clean beauty and skincare, baby gifts, pet accessories, and elevated Half Moon Bay gifts. Everything is chosen for quality and lasting value.
-
We're about 20 minutes south of Pacifica, 10 minutes south of Moss Beach, and 5 minutes from El Granada — all along Hwy 1.
-
All the time. We're about 45 minutes from San Francisco, 30 minutes from San Mateo, and just under an hour from Palo Alto. A lot of our regulars come from the Peninsula and South Bay — many pair the trip with a coastal walk or lunch on Main Street.
-
It's one of the most visited independent shops on Main Street. Whether you're here for the pumpkin patch, the beach, or just passing through on Hwy 1, it's worth stepping in — most people leave with something they weren't expecting to find.
-
A bit of both right now. You can browse and shop a selection at hometownmercantile.com, while some pieces, including OSEA, are available in-store only.