Gift Shop in Half Moon Bay
Visit Us on Main Street, Half Moon Bay
Address: 416 Main St, Half Moon Bay, CA 94019
Phone: (650) 713-0816
Hours: Monday – Sunday, 10:30 am – 5:30 pm
Taxes and shipping calculated at checkout
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Woman-Owned Business |
★★★★★ Rated |
In Business Since [Year] |
Carries Certified Clean Brands |
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RMS Cosmetics Clean makeup that performs. Radiant formulas, zero compromise. One of the most-searched clean beauty brands in the country, carried in full at Hometown Mercantile. |
OSEA Skincare Certified clean skincare powered by wild-harvested seaweed. Moisturizers, serums, body care, and clean fragrance, all in-store in Half Moon Bay. Find OSEA In-Store >> |
Kris Nations Jewelry San Francisco–based demi-fine jewelry known for layered necklaces, charm pieces, and everyday gold. These are the pieces you buy once and wear forever. We carry the full Kris Nations collection in-store at 416 Main St. Find Kris Nations In-Store → |
What Our Customers Say
★★★★★ "The shop has such a warm, welcoming feel—full of beautiful and unexpected things. I ended up spending way more time browsing than I expected. Marika, the owner, was lovely to talk to. We had a great conversation about how she picks the pieces for the store—it's clear she really cares about what she brings in. I'll definitely be back!"
★★★★★ "Gorgeous and unique home store on main st. So many shops try to do what they're doing here and it doesn't feel as clean, sleek yet charming. Beautiful shop!"
★★★★★ "There are a lot of fun stores on Main Street in HMB but this one stands out! The selection of merchandise is different than what every other shop carries and the owner and staff are 100% invested in helping you find what you need. I love coming here! Even just to get ideas for home design. Make the stop! You won't regret it!"
★★★★★ "I visited this shop a few times. I was really surprised how extremely nice and helpful people are working there. I met the owner Marika. She is very positive, helpful and it was fun to talk to! The Home Town is a very stylish and cute shop with the whole experience of memorable shopping for everybody, especially foreign tourists—the best smell, nice music, the collection of carefully chosen quality items and brands from over the World, and the total feel of a small home town on a Pacific Coast. This shop is one of the best Home boutiques worldwide I've been visiting! Great job guys! I will come back with my friends!"
★★★★★ "Can't say enough about the friendliness and kindness of the staff at Hometown Mercantile. So helpful and also the products are so beautifully curated. This store is my go to for when I need to get a gift for someone and when I want to spoil myself!!"
Frequently Asked Questions
Everything you need to know.
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We're at 416 Main Street in downtown Half Moon Bay, CA 94019. Open every day from 10:30 am to 5:30 pm. Street parking is available on Main Street.
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We're a curated boutique — not a souvenir shop. We carry demi-fine jewelry, clean beauty and skincare, baby gifts, pet accessories, and elevated Half Moon Bay gifts. Everything is chosen for quality and lasting value.
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We're about 20 minutes south of Pacifica, 10 minutes south of Moss Beach, and 5 minutes from El Granada — all along Hwy 1.
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A bit of both right now. You can browse and shop a selection at hometownmercantile.com, while some pieces, including OSEA, are available in-store only.